For every iPhone that we purchase Apple says: "Made in China, Designed by Apple".
For every most successful Disney digital movie in the past, it was created by Pixar.
The same thing seem happen to BMW, as described further below.
Seems large, innovative companies know how to strategically partner with speediest, finest and the best smaller entities, while retaining the essence of their brand, and consistently keep their ability to leap forward together further, even better.
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as of 2005 ...
BMW AG says it expects in-house development of components and systems to drop to 45% by the end of this year, a sharp decline from the 70% level of less than a decade ago.
The auto maker says most of the increase in outsourcing will focus on the areas of electronic systems and technology.
Burkhard Goeschel, BMW management board member responsible for product development and purchasing, tells SAE World Congress attendees the auto maker will form more partnerships with suppliers to gain better expertise in electronic- and electrical-system technologies.
“We are looking for partnerships that offer access to the first innovators,” he says. “(BMW Group) will focus its corporate resources on research and development functions that add value to the brand.”
Goeschel points to the successful partnership between BMW and ZF Linksysteme to develop the active-steering system in the 5-Series.
He says BMW plans further partnerships with other OEMs, similar to the alliance it has with PSA Peugeot Citroen to develop a new line of engines for use in future Mini vehicles. The 1.6L engines will be produced in France for use in more than 20 different models, with output targeted to reach 1 million units per year.
Goeschel says while the engines will share the same basic design, the power outputs have been “tailored for each partner.”
BMW's purchasing department also plans to become more partner-focused in its processes, with a new department taking direct responsibility for partner network purchasing activities.
He says the purchasing operation will focus on obtaining the most relevant technologies to help BMW build on its business plan to be “to market first” with breakthrough technologies.
Goeschel adds BMW plans to bring its supplier partners into the product-development process earlier, with some suppliers coming on board at the concept vehicle-development stage, depending on the system to be provided.
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