Apple Business Philosophy & Strategy
Apple is designing not just a machine, but the ULTIMATE machine. Not just an OS, but the best OS. Not just a phone, but the groundbreaking iPhone. Not just a music player, but the most innovative of all. The best, the state of the art, the finest, the most advanced, the most beautiful. Apple doesn't need to had the largest market share, but they might command the biggest margin, the most continuous revenue stream and eventually may become the largest business on the net and beyond. If other companies don't change in time, Apple might one day exceed them all; in terms of size, revenue stream continuity and healthy margin.
