I'm putting together web2.0 for business, integrate office-desktop system with the web, and make everything seamlessly interactive, mobile, tag-based, linked and connected.
http://arvino.posterous.com
http://openoffice.posterous.com
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Among many campaigns that has been running for several years (and has been spread out across generations), the great 'Got Milk?' campaign is one that I really adore.
The choice of font used, the iconic 'mustache', the photo ambiance; the entire layout's position and texture, the elegant wordings, the chic/aesthetic design of the entire 'system' makes the entire campaign message's interesting, fascinating, eye catching, great, clear and awesome to watch.
This campaign ad is probably one of the best series of campaign ad ever created, after the excellent VW Beetle campaign ad (by Bernbach) and Apple/Mac Think Different campaign ad, in the past.
Here's a glance preview of how the "Got Milk' campaign ad feels, and looks like:
Awesome!
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It is fascinating to see that the phone that everybody is looking for, is always being presented and communicated in the simplest ad form possible.
Simplicity works!
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These 'ads' shows that punchy imaginative interactive add indeed can attract, evoke, provoke, and inspire its audiences, while at the same time help them understand the message, and respect/admire the brand relevance. They ignite with ability to not only convey the message -- but also illustrate the key point of the message -- interactively, communicatively, and brilliantly. :-)
Hopefully as we move into 2009, more and more advertisers around the globe would increasingly stop being boring, stop being unclear, stop being so so, and start being exciting, innovative, and being relevant again.
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The Beetle
vs The Beatles! :-)
Awesome to see (and re-experience) the creativity of how 'the ad designer' could imaginatively relate 'great events of the past' with 'exciting initiative and dids of today'.
Happy Holiday everyone! :-)
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In doing 'great advertising without (bombastic) talk attached', VW, Nike, Apple and Louis Vuitton is definitely the master of the art and craft! Their advertising copy is consistently clear, direct, simple, factual, fact based, and no bombastic claim attached. These are 'things' that make their message so effective, their posture so iconic, and their brand so much loved.
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I love this ad! It makes people glance (and notice them) ahead. Yet at the same time, it also convey simple, punchy, powerful message which effectively do its job.
Throughout history, may be only VW, Apple and Sony ad (in the past) able to do such, in an ad format that is as light, as inspiring, as fun, as punchy, yet as effective as such.
The power of "DDB" (Bernbach approach) approach in the 60s seems to still be effectively relevant, until today.
ps: click here for more information about DDB and its fascinating approach & history:
http://www.ciadvertising.org/studies/student/98_fall/theory/weirtz/doyle.htm
http://www.ciadvertising.org/studies/student/99_spring/interactive/joohwan/bernbach/ad1.html
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Interactive big-size-banner-ad! I love it so much!
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Good advertising can speak by itself. It doesn't need support of fancy picture nor colors. It just speak out loud in simplest form, because it contain ideas that worth something to be noticed about.
Lauzy and dry ad try too hard to be heard. It applies too many gestures, too busy pictures, too crowded colors. It disturb people's attention, rather than attract them for closer observation.
People say the greatest advertising form of all is education. It educates people. It tells people something that is worth noticing, worth memorizing, worth to be understood. It contains 'something' that is worth to be spread about.
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