From Cingular ... Into "AT&T" !!
How does Cingular (with its memorable Blackberry service) eventually transform to become the "new AT&T" (with its distinctive iPhone service) it is today?
Here is a quick fascinating relook at the brand:
In the early beginning, Cingular pioneer the great Blackberry service to the marketplace, ...
A few years later, they acquire AT&T wireless, their parent company acquire the original AT&T, ... and the combined entity morph everything into "the new AT&T".
They initiate their iPhone campaign initially under the (transitional) Cingular brand ...
.. then on the release date of the new groundbreaking device, they rename and rebrand everything under (the new) AT&T ...
That's why today -- as history records it all -- we experience iPhone exclusively available from AT&T, yet we would still notice the "Cingular orange color theme" in AT&T's website today!
The "new AT&T" is the old chic friendly Cingular company and service after all! ;-)
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