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Business Has Only Two Basic Function: Marketing & Innovation

I discover below picture on the internet today, and I remember what Peter Drucker said about the most essential element of business after all.

"Any business enterprise has two – and only two – basic functions: marketing and innovation". 

- Peter Drucker

Filed under  //   business   drucker   functionn   innovation   management   marketing  

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Join The World's First Collaborative Online Orchestra!

YouTube initiative online, and around the globe! Awesome!
 
http://www.youtube.com/symphony

Filed under  //   approach   awesome   campaign   initiatives   marketing   new  

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The Beetle vs The Beatles! :-)

The Beetle

vs The Beatles! :-)

Awesome to see (and re-experience) the creativity of how 'the ad designer' could imaginatively relate 'great events of the past' with 'exciting initiative and dids of today'.
 
Happy Holiday everyone! :-)

Filed under  //   advertising   branding   design   idea   marketing  

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12 Things That Make Us All So Much Excited About The iPhone Launch, Today .. & In The Past ... :-)

What makes us so much excited about the iPhone launch these days, as well as in the past?

My observation and 'conclusion', perhaps ...

1. The early announcement ...

2. The ongoing preparations ...

   
Click here to download:
12_Things_That_Make_Us_All_So_.zip (413 KB)

3. The interactions & the exciting talk-abouts ...

4. The presentation ...

     
Click here to download:
012_Things_That_Make_Us_All_So_.zip (432 KB)

5. The experience ...

6. The inspiring, exciting, innovating, educating great ads ..

     
Click here to download:
112_Things_That_Make_Us_All_So_.zip (308 KB)

7. The style, pattern and gesture of the great ads ...

8. The intriguing fascinating websites ...

9. The 'awesome' ness of the device itself ... (innovation, design and brand combined) ...

10. The stores (and the 'huge experience' it brings) ...

       
Click here to download:
212_Things_That_Make_Us_All_So_.zip (1705 KB)

11. The massive excitement of being at front of the great innovative movement ...

12. The deepest excitement of being supportive to a great, cool, fascinating cause ...

Products with exciting groundbreaking innovation and deep great cause seem to always bring so much impact and excitement to people, society and masses as a whole. iPhone -- the product, the brand, the cause, the prentation, the leader, the introduction, the attitude, the experience and the launch itself -- seems to have it all, which makes the 'magic' happen even greater.

Would something similar once again happen to the Google phone's (next) launch? -- on a global, massive scale ??
 
We will see, study, observe and watch ... :-)

Filed under  //   apple   awesome   brand   great   innovation   market   marketing   operation   preparation   product  

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Next From 'Google': The O-Phone!

First is the G1 (in the US), then Agora (in Australia), coming soon -- it was said -- is the O-Phone in China.

This is true sign of growing series of fascinating development of Google Android phones, in the marketplace! :-)
 
http://news.cnet.com/8301-17938_105-10121920-1.html?part=rss&subj=news&tag=2547-1_3-0-5

Filed under  //   future   google   innovation   market   marketing   phone   trend  

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Which Part Is Made By "BMW" ??

For every iPhone that we purchase Apple says: "Made in China, Designed by Apple".
For every most successful Disney digital movie in the past, it was created by Pixar.
The same thing seem happen to BMW, as described further below.

Seems large, innovative companies know how to strategically partner with speediest, finest and the best smaller entities, while retaining the essence of their brand, and consistently keep their ability to leap forward together further, even better.

 
-----
 
as of 2005 ...
 
BMW AG says it expects in-house development of components and systems to drop to 45% by the end of this year, a sharp decline from the 70% level of less than a decade ago.
 
The auto maker says most of the increase in outsourcing will focus on the areas of electronic systems and technology.
 
Burkhard Goeschel, BMW management board member responsible for product development and purchasing, tells SAE World Congress attendees the auto maker will form more partnerships with suppliers to gain better expertise in electronic- and electrical-system technologies.
 
“We are looking for partnerships that offer access to the first innovators,” he says. “(BMW Group) will focus its corporate resources on research and development functions that add value to the brand.”
 
Goeschel points to the successful partnership between BMW and ZF Linksysteme to develop the active-steering system in the 5-Series.
 
He says BMW plans further partnerships with other OEMs, similar to the alliance it has with PSA Peugeot Citroen to develop a new line of engines for use in future Mini vehicles. The 1.6L engines will be produced in France for use in more than 20 different models, with output targeted to reach 1 million units per year.
 
Goeschel says while the engines will share the same basic design, the power outputs have been “tailored for each partner.”
 
BMW's purchasing department also plans to become more partner-focused in its processes, with a new department taking direct responsibility for partner network purchasing activities.
 
He says the purchasing operation will focus on obtaining the most relevant technologies to help BMW build on its business plan to be “to market first” with breakthrough technologies.
 
Goeschel adds BMW plans to bring its supplier partners into the product-development process earlier, with some suppliers coming on board at the concept vehicle-development stage, depending on the system to be provided.

Filed under  //   approach   bmw   brand   industry   innovation   market   marketing   operation   work  

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HTC's Rapid Innovation & Entrepreneurial Bold Act Is Truly Awesome!

HTC products become increasingly awesome. SInce 1.5 year ago, as a respond and anticipation to iPhone touch, HTC pioneer Windows Mobile devices that is 'touch ready' -- even before Microsoft really swiftly done so.
It's not a perfect 'touch interface' yet at that time. I happen to know because I happen to have the first generation of the HTC touch device :-) Yet the rapid (and truly responsive innovation) works. Without HTC's quick and daring initiatives, WIndows Mobile would probably already been 'obsolete' even more.
 
Now, HTC again pioneer the Android market, by becoming the first phone manufacturer releasing G1 phone, long while others still 'watching, long before others jumps in, into the market place.
 
Peter Chou's -- HTC CEO -- leadership, and entrepreneurial bold act is truly awesome!

Filed under  //   awesome   htc   innovation   leadership   market   marketing  

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Innovation At A S..L..O..W..W..W p-a-a-a-c-e ... :-O

Innovation at a slow pace seems to be Mr. Ball** leadership signature at Microsoft.
 
Mr. Ball** seems busy to 'pooh pooh'-ing the competitor, 'monkey dance'-ing when he got chance, boastful shouting, ... yet when it comes for his time to deliver (real innovation), Mr. Ball**'s Micro*** simply postpone the schedule back!
 
Innovation at a s-l-l-o-o-o-w-w-w-w p-a-a-a-c-e ? .. ? .. ? .. ? .. ? .. ? ..??
 
Oh My, Oh My!

Filed under  //   innovation   leadership   marketing   microsfot   slow   yuck  

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Nokia N97 Looks 'Yummy' !! :-)


 
Touch technology + Physical Keyboard seems to be the best combo .. for now. :-)

Filed under  //   cool   design   form factor   market   marketing   phone  

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Apple US 'Black Friday' Campaign Is Now On!

Apple US 'Black Friday' Campaign is now on. 1 day only. A lot of great goodies at a great price.
Visit here for more: http://store.apple.com/us/browse/campaigns/black_friday?mco=Mjg0MzQ0OQ

Filed under  //   apple   brand   campaign   idea   innovation   market   marketing  

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